'Less swapping, more going': Charmin unveils longest toilet paper roll ever Natalie Neysa Alund, USA TODAY October 16, 2025 at 8:55 PM 9 Charmin has unveiled its newest product: A toilet paper roll that stretches as tall as the Washington Monument.
- - 'Less swapping, more going': Charmin unveils longest toilet paper roll ever
Natalie Neysa Alund, USA TODAY October 16, 2025 at 8:55 PM
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Charmin has unveiled its newest product: A toilet paper roll that stretches as tall as the Washington Monument.
Now available nationwide online and in store, the Forever Roll, gives consumers "a simpler and smoother tear," Charmin announced in a news release on Thursday, Oct. 16.
The product, which has been rolled out nationwide, is supposed to last up to a month and has 32 times more sheets than a standard roll, Charmin reported.
"Less swapping, more going," the company boasted in its announcement dropping its biggest roll yet.
Charmin in October 2025, dropped its biggest roll yet: the Forever Roll, now available nationwide online and in stores The 1,700 sheet Forever Roll lasts up to one month.
The 1700-sheet Forever Roll lasts up to one month based on average 2-person household, and was designed "to keep people going without the dreaded empty-roll panic."
The company said the new TP is designed so consumers won't sacrifice "the signature comfort and softness of the 2-ply Charmin Ultra Soft people know and love."
Charmin in October 2025, dropped its biggest roll yet: the Forever Roll, now available nationwide online and in stores The 1,700 sheet Forever Roll lasts up to one month.
"We know changing the roll all the time is a big pain in the butt. That's why we created Forever Roll and are bringing it to people at retailers nationwide - the same soft, two-ply Charmin you love, but a bigger roll to keep you covered so you can enjoy the go for up to one month before changing it," Charmin Vice President Jessica Hastings said in a release from Procter & Gamble.
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Where to buy Charmin 'Forever Roll'
On Thursday, Oct. 16, the Charmin Forever Roll was rolling into retailers, including Walmart, Target, and Amazon.
The new product comes with a 30-day money-back guarantee, Charmin said.
For more information about the product, click here to visit Charmin's website.
Natalie Neysa Alund is a senior reporter for USA TODAY. Reach her at [email protected] and follow her on X @nataliealund.
This article originally appeared on USA TODAY: Longest toilet paper roll ever announced by Charmin
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