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- Snoop Dogg joins ownership group of Welsh soccer club Swansea</p>
<p>July 17, 2025 at 9:05 PM</p>
<p>FILE - Snoop Dogg performs in Vancouver, British Columbia, June 7, 2025. (Ethan Cairns/The Canadian Press via AP, file) ()</p>
<p>SWANSEA, Wales (AP) — Snoop Dogg has become a "co-owner and investor" of Welsh soccer club Swansea.</p>
<p>The former Premier League club, which plays in the English second division, didn't disclose financial details in Thursday's announcement, which shines a spotlight on yet another unheralded team from Wales after Wrexham's well-documented journey.</p>
<p>"My love of football is well known, but it feels special to me that I make my move into club ownership with Swansea City," the American rapper and entertainment icon said in the announcement.</p>
<p>"The story of the club and the area really struck a chord with me," he added. "This is a proud, working class city and club. An underdog that bites back, just like me."</p>
<p>Snoop Dogg, who has more than 88 million Instagram followers, helped launch the team's 2025-26 home shirt last weekend.</p>
<p>The club ownership group added: "To borrow a phrase from Snoop's back catalogue, this announcement is the next episode for Swansea City as we seek to create new opportunities to boost the club's reach and profile."</p>
<p>Luka Modric, who recently signed with AC Milan from Real Madrid, joined Swansea's ownership group in April.</p>
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